Modern Electronics

Electronics & Systems Holding Company is a consumer electronics Company in Al Faisaliah Group; it was founded in 1970, as Modern Electronics, the Group began operating the distributorship of Sony products in the Kingdom, supplying transistor radios, tape recorders and black & white televisions.

In 1971, the professional electronics business was established to handle Sony Professional products serving the media requirements of various government Ministries. The business has grown remarkably over the intervening years and now constitutes Al Faisaliah Group’s largest Companies. It has become much more diversified: although Sony remains a core partner, the Company now supplies a wide range of electronic products and solutions to consumers, businesses and government.

Brands that E&S currently distribute: Sony, PlayStation, BenQ for projectors, Logitech for accessories, and Take-Two for gaming software.

As well as distribution to the Saudi market, we are also a leading electronics retailer. Our ‘Sony’ stores carry the very best of Sony and mobiles of Sony and non-Sony brands.